One of the biggest questions I’m asked all the time is “How can I raise my rates?” The answer to this question can be “many different ways” but the first way to start is by creating value in everything you do.

To illustrate this point, let me give you an example. Most of the computer businesses that I have coached and consulted with, when they first see a customer or client, they go through a routine of checking items on the computer, a standard routine. Generally, if they’re checking out the computer, they’re looking at the cables making sure all are connected, checking other hardware components, software, you’re standard routine.

They tend to do all this as a “part of doing business” and it’s a process they take for granted. My suggestion is to “create a value” in this “checklist” of items that they are doing. I’m not saying you have to charge for this, but create a value. For the clients that I have coached, I suggest creating the “X (number) Point Diagnostic Checklist Analysis.” I have them figure how many tasks they actually do, assign a number to it and then create a value. Most of my clients create anywhere from $50-$400 (depending on if it’s home or business) value for this service and offer it to their customer or client as a “free” service.

Here’s what you’ve done. You’ve taken a task that you normally “give away” and created a value that your customer can understand and given it to them for free. Now the customer has a perception of the value of your services.

This is just one small way to create value. There are many others. Bottom line, when you create value in everything you do, you’ll start seeing major increases in your computer consulting business.

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